University College’s Fall 2017 advertising campaign took a silver award in the University Professional Continuing Education Association’s (UPCEA) national competition. The campaign included a TV commercial, digital and social media ads, print, and radio. The prestigious annual competition draws entries from hundreds of colleges and universities serving nontraditional students throughout the U.S.
The award will be presented at UPCEA’s National Conference in Washington, D.C. in December.
“While UPCEA is recognizing a creative advertising campaign, University College recognizes the collective talent of the marketing team assigned to UC,” said Michael Frasciello, dean of University College. “They have worked tirelessly to promote Syracuse University part-time studies and adult education for more than 15 years. They really understand the continually evolving dynamics of adult education, and we are fortunate to benefit from their innovation, creativity, and commitment to the College’s mission.”
Based in Washington, D.C., UPCEA is the leading association for professional, continuing, and online education. For 100 years, the association has served its members with research and benchmarking information, professional networking opportunities, and innovative conferences and specialty seminars.